Case Study: Leading NBFC reduces loan processing time from 2 days to 3 minutes with Gupshup

Gupshup helped an RBI Registered NBFC improve its overall lead generation and loan processing time

Leading NBFC, an RBI-registered NBFC, was struggling with manual lead generation, lead filtering, and customer conversations that took at least 5 minutes each, slowing response times and loan processing. The company needed a faster, more efficient way to engage prospects and handle loan-related queries, and turned to Gupshup’s fintech bot solutions.

Gupshup implemented a WhatsApp conversational messaging solution with a single API, interactive two-way messaging, custom menus, opt-in/opt-out management, and smart dashboards. The bot helped gather user details, pull credit score information, and streamline soft loan approvals, reducing back-and-forth communication from 30 lines to just 2–3 lines. As a result, Leading NBFC cut loan processing time from 2 days to 3 minutes and generated more relevant, filtered leads.