Case Study: Leading Cooperative Bank boosts WhatsApp engagement and onboarding with Gupshup

Gupshup Helped A Leading Cooperative Bank Onboard Users via WhatsApp

Leading Cooperative Bank, an urban cooperative banking institution in India, wanted a better way to engage customers and cross-sell banking products on WhatsApp. To support notifications, customer service, and onboarding at scale, the bank partnered with Gupshup for a fully managed WhatsApp messaging solution.

Gupshup implemented a conversational messaging platform with single API access, opt-in/opt-out management, two-way messaging, and missed-call opt-in to drive WhatsApp adoption. The solution enabled payment alerts, security updates, and self-service inquiries like balance checks and mini statements, resulting in a 1.5x increase in engagement and retention, 10x higher read rates, and a 42% reduction in support calls.