Case Study: Leading Food Delivery Company improves delivery executive onboarding with Gupshup

Gupshup helped a Global restaurant aggregator and food delivery company improve its executive onboarding process

Leading Food Delivery Company, a global restaurant aggregator and food delivery platform, was struggling to onboard delivery executives smoothly. After advertising across its website, Facebook, and hiring portals, many candidates dropped out before completing the process because they had to download an app to continue onboarding.

Gupshup helped streamline the journey by moving the onboarding flow to WhatsApp, using a conversational experience to collect KYC details, process the initial onboarding fee with its 1-click bill payment solution, and then direct candidates to the delivery executive app for training and next steps. In pilot markets like Bangalore and Pune, the company reached 10,000+ potential delivery executives, saw 30% initiate payments, and reduced onboarding time dramatically, with some candidates completing onboarding in under 30 minutes.