Case Study: Leading Fintech Company boosts message delivery and customer engagement with Gupshup

Gupshup Helped A Fintech Company Improve Its User Retention And Marketing Communications

India’s leading fintech company, Gupshup’s customer, needed a better way to deliver critical transaction messages like OTPs and account alerts after seeing a 70% decline in SMS delivery. It also struggled to use WhatsApp for customer onboarding and marketing due to transactional-message restrictions, which hurt customer retention and engagement.

Gupshup addressed this with its Gupshup IP (GIP) solution, a single-API, multi-channel messaging platform, along with Voice API for OTP backup and a fully managed WhatsApp solution with bots. As a result, the fintech company improved critical message delivery by 85%, increased reachability for users, and successfully onboarded new customers on WhatsApp while expanding marketing communications.