Case Study: Leading Global Wellness Brand automates 70% of customer queries with Gupshup

Global herbal wellness brand enhances digital customer experience and automates 70% of customer queries

Leading Global Wellness Brand, a global herbal wellness company with a presence in 100+ countries, wanted to simplify the shopping journey across 500+ products and provide 24×7 expert support to improve customer experience. The company partnered with Gupshup to address these customer support and product discovery challenges using conversational AI.

Gupshup implemented a custom digital assistant for conversational commerce and support, backed by a detailed product knowledge base and deployed across the brand’s website, Facebook Messenger, and WhatsApp. Within two months, Gupshup helped automate 70% of customer queries, save 700+ hours per month of conversations, and convert 5 out of every 100 conversations into online orders within 7 days.