Case Study: Doubtnut achieves 260% higher learner engagement with Gupshup

Doubtnut boosts learner engagement by 260%

Doubtnut, an edtech platform, faced a challenge in reaching students from Tier 2 and 3 cities in India, many of whom lacked high-end smartphones or reliable internet. This digital gap made it difficult for users to engage with their app, risking student drop-offs. To provide more accessible academic support, Doubtnut partnered with the vendor Gupshup to implement a solution using the WhatsApp Business API.

Gupshup's solution was a WhatsApp-based chatbot that delivered the platform's core functions. Students could send a question via WhatsApp and receive video solutions in seconds. This implementation led to a 260% increase in learner engagement and a 224% increase in daily users, with Doubtnut sending 1.8 million messages to learners daily through the channel.

Doubtnut

Amar Srivastava

Vice President of Product Management