Case Study: Arha Media achieves 10% higher repeat subscriptions with Gupshup Conversation Cloud

Arha Media Increases Repeat Subscriptions by 10% with Gupshup and WhatsApp Marketing

Arha Media, the regional OTT platform behind Aha, wanted a better way to engage its 40+ million active visitors and improve conversions from its Telugu and Tamil audience. It faced low engagement, limited campaign visibility, and friction in the subscription journey, and partnered with Gupshup to support conversational marketing through WhatsApp.

Gupshup implemented WhatsApp marketing via Conversation Cloud, integrating Arha Media’s CRM, automated messaging workflows, rich media campaigns, and in-chat payments. The result was 3–4 million messages sent monthly, a 38% read rate, a 10% lift in repeat subscriptions, and 4–5% conversion rates on targeted campaigns, with nearly 10,000 users completing payments through WhatsApp.

Arha Media

Santhosh Kumar

Reddy Retention & SVOD Business Strategy