Case Study: AECC Global boosts lead engagement with Gupshup

AECC Global Improves Lead Engagement by over 4X

AECC Global, a leading overseas education consultancy with a presence across 15 countries, was struggling to engage event-generated leads effectively. Before working with Gupshup, AECC relied mainly on email follow-ups, but low open rates and manual, inefficient processes made it difficult to manage communication across multiple countries and integrate messaging with its marketing automation and CRM stack.

Gupshup implemented a WhatsApp-based conversational marketing solution for AECC Global, including integration with Zoho CRM, bot-led lead qualification, click-to-WhatsApp ads, and rapid onboarding of local WhatsApp numbers across eight countries. With Gupshup, AECC boosted message open rates from 10% to 60–70%, improved lead-to-meeting conversion from 15% to 65%, and reached over 500K students each month, driving a 4X+ lift in engagement and a 600% increase in overall message engagement.

AECC Global

Shilesh Gargi

Head of Marketing