Case Study: The Trevor Project boosts ad recall and awareness with GumGum CTV advertising

The Trevor Project boosts ad recall 21% with GumGum

The Trevor Project, a non-profit organization focused on ending suicide among LGBTQ youth, aimed to raise awareness and support for its mission. Their challenge was to leverage innovative advertising that would integrate seamlessly with viewer experiences. They partnered with vendor GumGum to utilize its In-Video CTV ad unit.

GumGum implemented its contextual intelligence solution to place non-disruptive In-Video ads within relevant streaming content, such as LGBTQ+ news and mental health resources. This strategy delivered significant results for The Trevor Project, including a 21% lift in ad recall, a 20% lift in prompted awareness, and a 17% increase in the likelihood to recommend the organization.

The Trevor Project