Case Study: Sol de Janeiro boosts purchase intent with GumGum Pause Ads on CTV

Sol de Janeiro boosts purchase intent 7% with GumGum

Sol de Janeiro aimed to bring its vibrant brand experience to Connected TV (CTV) screens without disrupting the viewing experience. The challenge was to stand out in a crowded streaming environment using a non-intrusive, brand-positive advertising format. To achieve this, they partnered with the vendor GumGum.

Working with GumGum, Sol de Janeiro implemented Pause Ads, a viewer-initiated CTV format that appears only when content is paused. This solution created high-intent, non-disruptive moments for brand storytelling. The campaign successfully boosted key metrics, including a 7% increase in purchase intent and a 6% lift in brand awareness, demonstrating the effectiveness of GumGum's contextual approach.

Sol de Janeiro