Case Study: SAP boosts awareness and consideration with GumGum Contextual Intelligence

SAP boosts prompted awareness by 4 points with GumGum

SAP aimed to increase brand awareness and consideration among key business decision-makers. To meet this challenge, they partnered with vendor GumGum and utilized their high-impact Desktop Skin unit to ensure the campaign was contextually relevant and attention-grabbing.

GumGum implemented its contextual intelligence to place high-impact Desktop Skin ads in relevant, brand-safe online environments targeted at business decision-makers. The solution delivered significant results for SAP, including a 4-point lift in prompted awareness, a 7-point lift in consideration, and a 24-point lift in users interested in finding out more.

SAP