Case Study: Lidl boosts awareness and attention with GumGum's high-impact contextual creative

Lidl boosts desktop CTR to 1.99% with GumGum

Lidl, a major supermarket chain, wanted to raise awareness and build consideration for its non-food offerings, particularly its fashion line. The challenge was to connect with audiences by appearing in relevant online environments. To achieve this, Lidl partnered with advertising vendor GumGum.

GumGum implemented an omnichannel strategy using its Mindset Platform™ for contextual targeting and a mix of high-impact ad formats, including Mobile Skins, Desktop Skins, and its new Velocity unit. This approach delivered above-benchmark results for Lidl, including a 94% viewability rate and a 1.99% CTR for the desktop Velocity format. The campaign successfully proved that Lidl's fashion message resonates in contextually relevant spaces, with its attention time in the Business & Finance category exceeding the benchmark by 133%.

Lidl