Case Study: LA Tourism boosts engagement and click-through rates with GumGum’s high-impact creative

LA Tourism boosts engagement to 3.84% with GumGum

The Los Angeles Tourism & Convention Board (LA Tourism) sought to increase awareness and engagement to promote Los Angeles as a premier travel destination. Their challenge was to stand out in a crowded digital environment and drive higher engagement and click-through rates. To accomplish this, they partnered with vendor GumGum to utilize their high-impact creative ad units.

GumGum employed its contextual targeting to find ideal content placements and used its proprietary Hang Time ad unit, an immersive format designed to maximize user interaction. This solution was complemented by Desktop Skins and In-Screen Expandable Video units. The campaign delivered impressive results for GumGum's customer, including a 1.24% click-through rate, a 3.84% engagement rate, and a 74.28% video completion rate, exceeding performance benchmarks.

LA Tourism