Case Study: Karcher Drives Brand Outcomes with GumGum’s High-Attention Media

Karcher boosts prompted awareness by 15 pts with GumGum

Kärcher, a global leader in cleaning technology, sought to enhance awareness for its indoor steam cleaner and window vac. The challenge was to better connect with its target audience and improve campaign outcomes. To achieve this, Kärcher partnered with the vendor GumGum and its Mindset Platform.

GumGum implemented a strategy using high-impact creative formats and contextual targeting to place ads within relevant content categories like Home & Garden. This attention-driven approach, validated by a brand uplift study, led to significant results. Highly attentive users showed a 10% increase in spontaneous brand awareness and were 53% more likely to take action after seeing an ad, demonstrating the effectiveness of GumGum's solution.

Karcher