Case Study: Jiffy Lube lowers CPAs with GumGum Contextual

Jiffy Lube lowers cost per store visit by 24% with GumGum

Jiffy Lube, a popular auto shop chain, sought to prepare for a cookieless future amidst increasing privacy scrutiny in the advertising industry. Partnering with their agency Wpromote, they challenged GumGum to test its contextual targeting against their existing behavioral tactics to compare performance on key metrics.

GumGum implemented its GumGum Contextual pre-bid segments on The Trade Desk, using custom-built segments to reach consumers interested in automotive and family content. The solution exceeded campaign goals, achieving a 24% lower cost per store visit, a 19% lower cost per site visit, and a 6% lower cost per lead generation submission. GumGum provided Jiffy Lube with a high-performing, privacy-forward strategy.

Jiffy Lube