Case Study: Great Western Railway achieves higher ROI with GumGum contextual advertising

Great Western Railway boosts ROI 134% with GumGum

Great Western Railway (GWR), a UK-based train operator, aimed to maximize its return on investment for a campaign designed to inspire leisure train travel. The challenge was to efficiently target audiences interested in travel and nature-based activities. To meet this goal, GWR partnered with vendor GumGum for a programmatic advertising campaign using its contextual intelligence technology.

GumGum implemented a strategy that utilized its contextual intelligence to place ads alongside content related to rail travel, leisure, and nature, avoiding the use of personal data or cookies. This solution delivered highly relevant messaging in aligned environments. The campaign achieved exceptional results for GWR, including a 134% better ROI than the campaign benchmark and a 69% lower cost per acquisition than the prospecting benchmark.

Great Western Railway