Case Study: FIGR drives site traffic with GumGum contextual targeting

FIGR drives 93.83% viewability with GumGum

FIGR, a Canadian cannabis brand, faced the challenge of driving quality site traffic while ensuring brand safety and alignment with premium content. To meet this goal, they partnered with the vendor GumGum and utilized its contextual targeting technology.

GumGum implemented a strategy using its contextual targeting to align FIGR's ads with cannabis-related content on a premium, brand-safe platform, focusing on geo-targeted Canadian provinces and adults aged 25+. This solution delivered exceptional results, exceeding industry benchmarks with a 93.83% viewability rate, a 1.13% CTR, and a 38.18% mobile engagement rate.

FIGR