Case Study: Domino’s achieves a 398% ROAS with GumGum

Domino’s boosts CTR 40% with GumGum

Domino’s aimed to boost awareness and drive sales for its '50% Off' campaign in a competitive market. To achieve this, the company partnered with the vendor GumGum to leverage a strategy combining contextual and attention-based advertising.

GumGum implemented a solution using its contextual intelligence and attention measurement to optimize ad placements. This strategy led to outstanding results for Domino's, including a 398% Return on Ad Spend (ROAS) and a 40% increase in click-through rate. The campaign also generated over 2,140 additional hours of consumer attention.

Domino’s