Case Study: Dentsu achieves stronger video viewability and completion rates with GumGum Contextual

Dentsu boosts video completion rate 132% with GumGum

JWPlayer partnered with GumGum to help their client, Dentsu, achieve ambitious performance goals for a consumer packaged goods campaign. Dentsu's challenge was to exceed 70% viewability and a 70% video completion rate while maintaining brand safety through contextual targeting.

GumGum's solution involved using its Contextual Video Private Marketplaces to serve ads alongside relevant video content, supported by JW Player's viewability technology. GumGum's strategy successfully surpassed all targets, achieving 122% of the viewability goal, 132% of the video completion rate goal, and a viewability on completion rate that was 211% above the objective.

Dentsu