Case Study: Co-op boosts summer food engagement and community fund awareness with GumGum

Co-op boosts brand trustworthiness by 4 pts with GumGum

The retail chain Co-op partnered with the advertising technology vendor GumGum to address the challenge of boosting engagement for its summer food products and raising awareness for its Local Community Fund. The campaign specifically aimed to connect with environmentally and socially conscious consumers and improve Co-op's competitive standing.

GumGum deployed its contextual intelligence platform, using high-impact ad formats placed within relevant online content. The solution successfully exceeded key benchmarks, resulting in a 94.56% viewability rate, an average dwell time of 43.80 seconds, and improvements in brand perception, including a 7-point rise in spontaneous brand mentions.

Co-op