Case Study: Burger King achieves higher CTR and attention with GumGum's Velocity creative

Burger King boosts CTR to 1.69% with GumGum

Burger King Germany sought to build brand awareness for its partnership with Doritos through digital ads that captured attention and drove higher click-through rates. The company wanted to maximize ad viewability and extend user engagement time with its message.

Using its Velocity creative solution, GumGum implemented a strategy powered by contextual intelligence to place Burger King's ads within relevant food and lifestyle content. This scroll-reactive format delivered a market-leading CTR of 1.69% during peak windows, an attention time of over 3 seconds, and an 83% viewability rate for Burger King.

Burger King