Case Study: Betty Sports boosts attention, awareness, and engagement with GumGum

Betty Sports boosts brand awareness 12% with GumGum

Betty Sports, a fast-growing Canadian online casino brand, faced the challenge of standing out in a crowded market and deepening engagement with both existing and new audiences. They partnered with GumGum to move beyond simple ad exposure and connect with potential players in moments where they were most receptive. Betty Sports also sought to strengthen the impact of its professional sports team partnerships.

GumGum implemented a strategy combining high-impact, gamified ad formats like Velocity and Hang Time with contextual targeting using its Mindset Graph. This approach was designed to capture quality attention. By measuring this attention with GumGum's Attentive Lift solution, Betty Sports optimized campaigns to reach an optimal attention threshold. The results included a 12% increase in brand awareness once that threshold was met and a 64% rate of exposed users taking or planning to take action.

Betty Sports