Case Study: BBC boosts Doctor Who streaming with GumGum

BBC drives a 19% CTR lift for Doctor Who with GumGum

The BBC, the UK's national public service broadcaster, sought to reverse declining viewership for its hallmark series Doctor Who ahead of its 60th anniversary. Partnering with GumGum and its media agency Havas Manchester, the challenge was to deliver a targeted ad campaign to drive tune-in viewership for the new specials.

Using the GumGum Platform, the campaign employed advanced contextual and attention-based technology to reach audiences within the most relevant digital environments. The solution delivered exceptional results for the BBC, making the Doctor Who Christmas special the highest streamed show over a 7-day period. The campaign also achieved a 19% lift in CTR and a 90% viewability rate for GumGum.

BBC (British Broadcasting Corporation)