Case Study: Basic-Fit boosts brand recall and engagement with GumGum

Basic-Fit boosts brand recall by 11% with GumGum

Basic-Fit, Europe's largest affordable gym chain, faced the challenge of increasing awareness and attracting new members across several European countries. Their goal was to demonstrate how accessible fitness could boost both physical and mental health, and to prove that high-impact media was more effective than social or standard banners, all without using third-party cookies. They partnered with the vendor GumGum to address this.

GumGum implemented a campaign using its Contextual Intelligence to reach potential gym-goers by targeting content related to health, wellness, and travel. This solution drove significant results, including an over 200% uplift in engaged site visits and an 11% increase in brand recall. GumGum's strategy successfully proved that focusing on attention maximization led to a 37% increase in on-site new member performance.

Basic-Fit