Case Study: Yachak boosts store visits by 583% with GroundTruth

Yachak boosts visit rate by 583% with GroundTruth

Yachak Mate Organic Energy Tea, a PepsiCo product, partnered with GroundTruth to drive product sales and increase shopper visitation to both physical retail stores and their Amazon storefront. Their challenge was to maximize the impact of their marketing campaign to reach more shoppers and boost brand awareness.

GroundTruth implemented a cross-channel solution using precise location and audience targeting across mobile and connected TV. Tactics included Retail Block targeting to reach shoppers near stores, targeting audiences based on past purchase behaviors, and retargeting consumers to reinforce the message. This strategy drove over 241,000 incremental store visits, resulting in a 583% visit rate lift. GroundTruth's platform successfully helped Yachak achieve significant real-world business results.

Yachak