Case Study: Westlake Royal Stone Solutions drives 10.2K visits with GroundTruth

Westlake Royal Stone Solutions drives 10.2K visits with GroundTruth

GroundTruth partnered with Westlake Royal Stone Solutions, a building products company, to address their challenge of reaching audiences actively involved in construction and renovation projects. Their goal was to get their premium stone products in front of the right builders, contractors, and homeowners.

The solution from GroundTruth utilized location and behavioral audience targeting to identify key segments based on real-world visitation patterns. This approach drove over 10,200 store visits at a cost of $7 per visit for a high-value product. GroundTruth's data also provided new strategic customer insights for the client.

Westlake Royal Stone Solutions