Case Study: Warrior Sports boosts store visits with GroundTruth

Warrior Sports drives 33% more store visits with GroundTruth

Warrior Sports, a lacrosse equipment brand, faced the challenge of driving and tracking in-store visits for its retail partners through digital marketing. They partnered with GroundTruth and utilized its Ads Manager platform, specifically its Visit Optimization tool, to address this need and increase foot traffic to stores carrying their products.

GroundTruth implemented a solution using location-based and behavioral audience targeting to optimize the campaign for store visits. This approach resulted in a 33% increase in visits to retail locations and found that 23% of those visits occurred within a week of a customer seeing an ad. The campaign successfully identified high-performing tactics, allowing Warrior Sports to efficiently reach its target audience and demonstrate clear value to its retail partners.

Warrior Sports