Case Study: Ulta Beauty reaches state average visitation 2.5X faster with GroundTruth

Ulta Beauty reaches average visitation 2.5X faster with GroundTruth

Ulta Beauty partnered with GroundTruth and their agency Mediahub MullenLowe to enhance the marketing strategy for their new store openings. The challenge was to boost local awareness and drive foot traffic to these new locations by effectively reaching high-potential customers in the vicinity.

GroundTruth implemented a solution using its location data and audience targeting products, including Location Audiences to target competitor stores and Behavioral Audiences to reach cosmetic shoppers. The results were significant: GroundTruth-supported store openings were 2.5 times more likely to reach their state's average visitation rates. Furthermore, these supported locations achieved that average rate 43% faster than non-supported stores, driving incremental visits.

Ulta Beauty