Case Study: Toyota drives 1.2K dealership visits with GroundTruth's Cost Per Visit model

Toyota drives 1,200 visits with GroundTruth

The customer, Toyota, specifically the Tri-State Toyota Dealers Association, partnered with their agency Saatchi & Saatchi and the vendor GroundTruth to drive high-intent customers to their dealerships. Their challenge was to effectively target in-market car shoppers and maximize campaign effectiveness, leading them to test GroundTruth's Cost Per Visit performance model.

GroundTruth implemented its Cost Per Visit solution, using its location data to identify and reach in-market intenders through Neighborhood and Location Audience targeting. The vendor's campaign successfully drove over 1,200 verified visits to specified dealerships in the targeted region, with the majority driven by location-based audiences, providing valuable real-world insights into audience behavior and store performance.

Toyota