Case Study: Timberland boosts store visitation with GroundTruth location-based targeting

Timberland drives 6.2% more store visits with GroundTruth

Timberland partnered with location advertising vendor GroundTruth to drive store visits and engage key audiences. Their challenge was to inspire urban consumers to take outdoor adventures and purchase footwear by reaching them with relevant messaging at key touch points.

GroundTruth implemented a solution using audience and visitation data to target fashion-conscious city dwellers and outdoor enthusiasts. The campaign utilized dynamic ad creative to display the distance and direction to nearby stores. This strategy resulted in a 6.2% lift in incremental store visitation, with 20% of those visits occurring within 24 hours of ad exposure. GroundTruth's approach also drove a rich media engagement rate 12% above the campaign average.

Timberland