Case Study: Timberland drives store visits and boosts brand awareness with GroundTruth

Timberland boosts store visits 25% with GroundTruth

Timberland sought to challenge its reputation as a boots-only brand and increase sales of its new Sensorflex boat shoe range among young urban consumers. To meet this challenge, the company partnered with vendor GroundTruth to drive awareness and engagement with this key audience.

GroundTruth implemented a location-based marketing solution using audience and location targeting to reach fashion-focused urban dwellers. They delivered mobile ads featuring a competition that inspired engagement, successfully driving an incremental store visitation uplift of 25% in the UK and 16% in Germany. The GroundTruth campaign also significantly boosted brand awareness and positive perception, winning a Drum MOMA Award for Best Use of Location Services.

Timberland