Case Study: Thrive Market boosts free membership awareness and app traffic with GroundTruth

Thrive Market drives 77% of giving app traffic with GroundTruth

Thrive Market, an online membership-based retailer focused on healthy food, wanted to increase awareness and applications for its free membership program for low-income individuals. To help achieve this, they partnered with GroundTruth and utilized its location and audience targeting services.

GroundTruth implemented a campaign targeting high-education, low-income users and areas around schools in food deserts. They also amplified their messaging around National Wear Red Day. This strategy drove up to 77% of the total traffic to Thrive Market's giving app during the campaign. GroundTruth's efforts resulted in a strong click-through rate, with the National Wear Red Day ads performing particularly well and increasing overall campaign effectiveness.

Thrive Market

Claire Schmidt

Senior Director of Giving