Case Study: The SOLA Company gains shelf space in 400 more Walmart locations with GroundTruth

The SOLA Company adds shelf space in 400 Walmart stores with GroundTruth

The SOLA Company, a producer of keto-friendly foods, faced the challenge of gaining more retail shelf space at Walmart. They partnered with the vendor GroundTruth and used its Ads Manager platform to drive targeted shoppers to Walmart locations that carried their products.

GroundTruth implemented a solution using hyper-focused audience and location targeting to reach lapsed and current Walmart shoppers. This strategy drove 7.4k total store visits, including over 3k new shoppers. The campaign's success demonstrated the power of the SOLA brand to Walmart, which subsequently added SOLA products to 400 additional store locations.

The SOLA Company