Case Study: The Mint Museum drives 998 visits with GroundTruth

The Mint Museum drives 998 visits in one month with GroundTruth

The Mint Museum, an art museum in Charlotte, North Carolina, sought to expand its reach and increase visitor foot traffic. To achieve this, they partnered with GroundTruth and utilized its proximity targeting marketing solution.

GroundTruth implemented a location-based campaign that delivered mobile ads to users within a one-mile radius of the museum's two locations. This strategy resulted in 998 measured visits over one month. GroundTruth's solution achieved an effective cost per visit of just $1.00, providing a highly efficient and measurable increase in attendance.

The Mint Museum