Case Study: Tandy Leather drives in-store visits and brand awareness with GroundTruth omnichannel media

Tandy Leather drives 1.4k visits with GroundTruth

Tandy Leather, a leathercraft supply retailer, aimed to increase in-store visits and boost brand awareness for select locations. Their challenge was bridging the gap between digital engagement and physical foot traffic. They partnered with the vendor GroundTruth to employ an omnichannel media solution.

GroundTruth implemented a campaign using mobile and audio ads, targeting audiences based on location, behavior, and proximity to stores. This strategy drove 1.4k total store visits, with 89% of those visits being incremental from new or infrequent customers. The campaign achieved an efficient cost per visit and delivered over 2 million impressions, successfully meeting Tandy Leather's objectives for measurable foot traffic and increased awareness.

Tandy Leather