Case Study: Taco Bell boosts store visits and donations with GroundTruth

Taco Bell drives 170,000 store visits with GroundTruth

The customer, Taco Bell, collaborated with GroundTruth to boost awareness and donations for its Live Más Scholarship foundation. Their challenge was to increase store visits and sales of the Doritos Locos Taco, with a portion of sales being donated to the cause.

GroundTruth implemented a solution using Location Targeting, Audience Targeting, and Dynamic Ad Creative. This strategy drove 170,000 store visits, which contributed to a $500,000 donation for the scholarship. GroundTruth's campaign was particularly effective with young men aged 18-24 and successfully increased both foot traffic and sales.

Taco Bell