Case Study: Southeast South Dakota Tourism Association drives 7.5k+ verified visits with GroundTruth

Southeast South Dakota Tourism Association drives 7.5k+ visits in 15 days with GroundTruth

The Southeast South Dakota Tourism Association faced the challenge of capturing out-of-state travelers during a competitive seasonal window. They needed a way to identify and convince fans attending an event at an Omaha stadium to detour and visit local South Dakota attractions. They partnered with GroundTruth to address this using location-based targeting solutions.

GroundTruth implemented an omnichannel campaign utilizing On-Premise Targeting and sequential retargeting across Mobile and CTV channels. This solution successfully drove over 7,500 verified physical visits to the region, reaching a large number of unique users. The vast majority of these results were achieved within a concentrated 15-day flight, effectively turning event attendees into active tourists for Southeast South Dakota.

Southeast South Dakota Tourism Association