Case Study: Sika Marine drives 8,260 store visits with GroundTruth

Sika Marine drives 8,260 store visits with GroundTruth

Sika Marine, a leading provider of sealants and adhesives for the DIY marine market, partnered with GroundTruth to expand its market presence and drive sales. Their challenge was to increase brand awareness and drive foot traffic to the retail stores that carry their products.

GroundTruth implemented a multi-channel advertising campaign using mobile, desktop, and CTV ads. Their solution combined location audience targeting and custom audiences to reach potential customers. The campaign successfully drove over 8,260 store visits while maintaining a low effective cost per visit of $2.14, significantly boosting in-store traffic and product sales for Sika Marine.

Sika Marine