Case Study: PureDriven drives in-store visits with GroundTruth location-based marketing

PureDriven drives 276 unique store visits with GroundTruth

PureDriven, a digital service agency, partnered with GroundTruth to help its retail clients increase brand awareness and drive measurable in-store foot traffic. Their challenge was the inability to track specific store visits from digital campaigns or target consumers based on competitor visits.

Using GroundTruth's location-based advertising and proprietary Neighborhood Targeting, PureDriven reached high-intent audiences. This solution drove 276 unique store visits for their client Plato's Closet in a single month, with 82% of visits attributed to precise audience targeting. The campaign successfully influenced consumer behavior, with most visits occurring within a week of an ad being served.

PureDriven