Case Study: Pinkberry boosts local store traffic and Greek yogurt awareness with GroundTruth

Pinkberry doubles benchmark success rates with GroundTruth

Pinkberry, a frozen dessert franchise, wanted to drive more people to its local stores and raise awareness for its new Greek yogurt product. To meet this challenge, Pinkberry partnered with GroundTruth to implement a hyper-localized mobile marketing campaign using their location technology solutions.

GroundTruth's solution used precise location targeting to reach consumers within a one-mile radius of Pinkberry stores. They combined this with audience targeting to find likely customers further away and used dynamic ad creative with localized offers. This location-focused strategy doubled Pinkberry's benchmark success rates, effectively driving store traffic and promoting the new product.

Pinkberry