Case Study: PetSmart Charities drives over 110,000 in-store visits with GroundTruth

PetSmart Charities drives 110,000 visits with GroundTruth

PetSmart Charities partnered with GroundTruth to utilize its location-based technology to drive potential pet adopters into PetSmart stores. The challenge was to effectively promote their National Pet Adoption Weekends and seasonal kitten and cat adoption initiatives to connect more animals with loving homes.

GroundTruth implemented a solution using location targeting around store locations and tailored audience targeting to reach likely adopters. This strategy drove over 110,000 visits to PetSmart stores, contributed to a 12% year-over-year increase in adoptions, and achieved a 3.30% secondary action rate for its cat initiative. GroundTruth's efforts successfully helped PetSmart Charities meet its important objective.

PetSmart Charities, Inc