Case Study: Oxfam America drives earthquake relief donations with GroundTruth location targeting

Oxfam America raises $10,000 in one week with GroundTruth

Oxfam America, a humanitarian organization, faced the challenge of raising awareness and donations for victims of the devastating Nepal earthquake. They partnered with the vendor GroundTruth, which utilized its location targeting service to make the distant crisis feel local to a relevant audience.

GroundTruth implemented a solution using location targeting at events and travel hubs to engage a likely donor audience. The campaign featured rich-media ads that directed users to a mobile donation page. This strategy drove immediate impact, raising $10,000 in one week to provide emergency shelter supplies for approximately 1,000 families.

Oxfam America