Case Study: Oxfam America boosts holiday donations with GroundTruth's location targeting

Oxfam America boosts holiday donations with GroundTruth

Oxfam America sought to boost charitable donations during the holiday season by reaching potential donors when they were in a gift-giving mindset. To achieve this, they partnered with GroundTruth and utilized its proximity targeting solutions to find these audiences at the right time and place.

GroundTruth implemented location targeting to reach holiday shoppers at malls and shopping centers, and audience targeting to connect with those with a history of donating. This strategy resulted in a highly successful campaign, making it Oxfam's most successful holiday drive in ten years. GroundTruth's solution significantly increased total donations and first-time donors.

Oxfam America