Case Study: Outback Steakhouse drives 260,000 store visits with GroundTruth Cost-Per-Visit

Outback Steakhouse drives 260,000 visits in 2 months with GroundTruth

Outback Steakhouse, a Bloomin' Brands restaurant, challenged GroundTruth to drive 250,000 new visitors to its locations over two months. This was a significant challenge as their typical loyalists visit only 1.5 times per year. They partnered with GroundTruth to implement its Cost Per Visit solution.

GroundTruth used location and visitation data to target potential new customers who had not visited an Outback in the last year but showed intent. Their Cost Per Visit model ensured Outback was only charged for ads that resulted in a physical store visit. This solution delivered 260,000 visits, exceeding the goal by 10,000, and the campaign went on to win a 2018 I-COM Data Creativity Award.

Outback Steakhouse