Case Study: Outback Steakhouse boosts restaurant visits and ad performance with GroundTruth geo-targeting

Outback Steakhouse boosts display ad CTR 80% with GroundTruth

Outback Steakhouse aimed to increase restaurant visits and better compete with nearby steakhouses. To meet this challenge, they partnered with GroundTruth and used its geo-targeting technology for their mobile advertising campaign.

GroundTruth implemented a solution using location targeting to reach audiences within a 10-mile radius of Outback locations and audience targeting to reach customers near competitor restaurants. This strategy led to significant results: their display ads' click-through rates exceeded industry standards by 80%, and post-click activity on ads near competitors surpassed standards by 78%. GroundTruth's solution successfully drove increased engagement and visits.

Outback Steakhouse