Case Study: OneSight amplifies awareness and donations with GroundTruth location-based marketing

OneSight drives 20% above benchmark with GroundTruth

OneSight, an independent nonprofit providing vision care access, sought to raise awareness and drive donations for its cause. They partnered with vendor GroundTruth, which donated a location-based advertising campaign to help achieve this goal.

GroundTruth implemented a solution using location targeting near eye exam clinics and audience targeting based on past visits to eyewear stores. The campaign performed above benchmarks, achieving a 0.30% CTR and a 0.05% conversion rate. GroundTruth was a top performer in the broader campaign, leading in both conversions and clicks, and successfully increased engagement with OneSight's message.

OneSight

Laura Lewis

Director, Global Integrated Marketing