Case Study: No Kid Hungry connects Texans with SNAP benefits using GroundTruth

No Kid Hungry drives 6.2K clicks with GroundTruth

No Kid Hungry, a national campaign to end child hunger, faced the challenge of quickly connecting Texans impacted by severe winter storms in 2021 with information on how to claim replacement SNAP benefits for lost food. To address this urgent, time-sensitive need, they partnered with the vendor GroundTruth to implement a hyper-targeted advertising campaign using GroundTruth's self-serve Ads Manager platform.

GroundTruth's solution utilized geo-targeting to specific Texas zip codes and demographic audience targeting with Spanish-language creative. This approach delivered over 6.2k clicks and drove a 2.57% average secondary action rate, successfully connecting thousands of mobile users with crucial information on securing food benefits. GroundTruth also matched the campaign's budget to double its overall reach and impact.

No Kid Hungry