Case Study: No Kid Hungry drives 19K clicks to its meal finder with GroundTruth media

No Kid Hungry drives 19k clicks with GroundTruth

No Kid Hungry, a campaign from the nonprofit Share Our Strength, faced the challenge of raising awareness for its free summer meal program. With many children losing access to school meals during the summer, the organization needed to effectively reach families, particularly in key states, and direct them to its meal finder resources. To address this, No Kid Hungry partnered with GroundTruth and its advertising platform.

GroundTruth implemented a cross-channel media mix using mobile and connected TV ads, combining geotargeting and audience targeting to reach relevant users. The campaign successfully drove over 19,000 clicks to the meal finder resource, with a mobile click-through rate double the platform's benchmark. A significant result was connecting with over 2,500 unique users via WhatsApp, effectively reaching Latino families on a trusted platform. GroundTruth's solution delivered highly targeted awareness and drove substantial action for the campaign.

No Kid Hungry