Case Study: No Kid Hungry drives 129,000 restaurant visits with GroundTruth location targeting

No Kid Hungry drives 129,000 visits with GroundTruth

No Kid Hungry, a campaign working to end childhood hunger, partnered with GroundTruth to drive customer visits to its participating 'Dine Out' restaurants. The challenge was to effectively raise funds by encouraging diners to visit four specific restaurant chains and redeem special donation-based promotions.

GroundTruth implemented a location-based advertising solution using its location targeting, audience targeting, and neighborhood targeting to reach mobile users near the restaurants and those with a high affinity for them. This strategy drove 129,000 visits to the participating restaurants, contributing to over $1 million raised. GroundTruth's campaign was a key factor in the program's overall success.

No Kid Hungry