Case Study: MSS Media drives stroke awareness in Baltimore County with GroundTruth

MSS Media reaches over 100k users with GroundTruth in 3 months

MSS Media, working with the Baltimore County Department of Health, faced the challenge of raising critical awareness about stroke symptoms within specific communities in Baltimore County, including a significant Spanish-speaking population. They partnered with GroundTruth and leveraged its media platform and precise location targeting to effectively reach these key audiences.

The solution implemented by GroundTruth utilized third-party audience segments and zip code targeting to serve bilingual ads in English and Spanish. This campaign successfully reached over 100,000 users, resulting in almost 5,000 clicks and a 0.33% click-through rate. GroundTruth's tactics ensured the campaign achieved a strong return on investment, maximizing the impact of every advertising dollar spent.

MSS Media